No matter what type of business/organization you belong to, sooner or later everyone asks the question; Should we use social media for marketing?
If you are looking to reach out to millions of potential customers each day, then the short answer has to be, YES.
Marketing through Facebook alone allows you to reach over 900 million (and counting) registered users. You can talk about your business, products, and/or services to a much wider audience than ever before and Facebook, for the most part, won’t charge you a dime.
But before you begin this type of marketing, you have to make sure this is the right tool for you. Social media is a continuous process and requires regular attention. It’s a conversation between people and you have to be able to regularly check in and keep the conversation going. It’s not enough to just “be on Facebook.”
It can be a very useful tool if you have the time to generate fresh content and keep your page updated. Keeping your current fans and enticing new ones by creating content and ideas that spark conversation is the best way to get the most bang for your buck. But this means monitoring the discussion.
Budget for Social Media
The big question is not whether you should be there or not. If you can afford it, you should.
Here are a few questions you might want to ask before you make the jump
- Do you have the time to spend marketing on Facebook?
- Do you have the budget for it?
- Do you have the expertise to do it right?
- Have you even thought about how you’re going to do it?
A lot of companies have their own special person for particular job. You will need to address questions, comments, new postings, messages, etc. on your page in a quick time frame. It’s a daunting task for most companies and not one you should take up lightly.
To be successful in social marketing you need to have a plan. And that requires some expertise to put together. We highly suggest you consult with a professional service that can help you get started and set you up with the right tools for the job. Getting off on the right foot can make all the difference!
So if you have the time and the budget, Facebook and other social networks can improve your business, build relationships, and increase brand awareness. If you don’t have the time and budget, you should start planning for it now.
You’ll need to be there to compete sooner or later. Chances are, your competition is already there.