I already have a website. Why do I need a new one?
- It's your window to the world. Are you achieving the impact you should be?
- If your website looks old and outdated, then your business does too.
- Technology changes fast. Does your site hold up to your competition?
Just having a web presence isn't enough. Make sure it's actually working for you.
Many companies wonder how often they should redesign their site to stay current. Most business owners don’t know and even many designers simply pull a number out of a hat, unfortunately.
The honest answer is, there is no hard and fast answer. But maybe we can help you decide.
One of the most effective ways to determine if you’re ready for a website redesign is to take a look at your competitors. Not just direct competitors, but more successful ones. But don’t stop there. Look at other successful businesses in different markets and compare your site to theirs.
Here are a few questions to ask:
- Is their site easier to use than yours?
- Does their site look more professional?
- Go to yours on a mobile smartphone, then visit theirs. How do you stack up?
- Ask others what they think of your site. Make sure you get honest answers!
Are you responsive?
Responsive design, in short, means that your website looks and performs just as well on mobile devices such as smartphones and tablets as it does on your PC. This is no longer an “I wish I had one” issue. With the proliferation of mobile devices and their rapidly increasing use to view web content every day, most businesses can’t afford to get left behind.
One thing is certain, you don’t want to fall behind and watch your competitors launch responsive websites while yours is still stuck in 2010 (or earlier). The time to get responsive with your web design is now. Forbes, March 26, 2013
If someone is looking for widgets on their lunch break from a mobile phone and your site isn’t responsive, then they’re likely going somewhere else seconds after hitting your old site and never giving you a chance.
There are many reasons why you should upgrade your website. But in the end, the biggest reason to redesign is, money.
Your customers are using the web to search for everything from their next vacation spot to someone who can fix a leaky faucet, online shopping, a new car and every other product and service you can imagine. Your business is in there somewhere.